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Pure Protein Chocolate Deluxe Protein Bar package front

Image: Open Food Facts

Protein bars

Pure Protein Chocolate Deluxe Protein Bar

Pure Protein Chocolate Deluxe Protein Bar: 21 g of protein and 180 calories per serving (11.7 g protein per 100 calories), with 3 g sugar. That puts it among the most protein-dense bars in our catalog. Its label claims: gluten-free.

  • Gluten-freeon label

Nutrition last checked October 15, 2026.

Where to buy

Prices checked October 15, 2026; they change often.

Snack Facts

Serving size 1 BAR (50 g)

Calories
180
Protein
21 g
Total fat
5 g
Saturated fat
3 g
Total carbohydrate
17 g
Dietary fiber
2 g
Total sugars
3 g
Sodium
86 mg
Protein per 100 cal
11.7 g

Highlighted values pass our thresholds. Per serving, from the product label and Open Food Facts. Check the package you buy; recipes change.

Passes 4 of 5 checks

How Chocolate Deluxe Protein Bar measures up to our five lines, per serving.

  • Protein 10 g or morePasses
  • Calories under 200Passes
  • Sugar 5 g or lessPasses
  • Fiber 3 g or moreMisses
  • Sodium under 400 mgPasses

What's good

  • Excellent protein density: 11.7 g protein per 100 calories
  • 21 g protein per serving
  • Low sodium: 86 mg per serving
  • Labeled gluten-free
  • Shelf-stable and easy to carry

What to watch

  • Ultra-processed (NOVA group 4)
  • Contains milk, peanuts, soy
  • Uses sweeteners or sugar alcohols some people avoid

Ingredients and allergens

Protein blend (milk protein isolate, whey protein isolate, whey protein concentrate), chocolate flavored coating (maltitol, fractionated palm kernel oil, whey protein concentrate, cocoa [processed with alkali], calcium carbonate, natural flavors, soy lecithin, sucralose), hydrolyzed collagen, glycerin, cocoa powder, water, milk chocolate drops (sugar, whole milk powder, chocolate liquor, cocoa butter, milk fat, soy lecithin, natural vanilla flavor), maltitol syrup, peanut flour, natural flavors, sucralose, almond butter, soy lecithin.

Contains: milk, peanuts, soy.

NOVA processing group 4 of 4.

Source record on Open Food Facts (opens in a new tab)

Frequently asked questions

How much protein is in Pure Protein Chocolate Deluxe Protein Bar?

Pure Protein Chocolate Deluxe Protein Bar has 21 g of protein per 1 BAR (50 g) serving and 180 calories, which is 11.7 g of protein per 100 calories.

Is Pure Protein Chocolate Deluxe Protein Bar healthy?

It passes 4 of our 5 checks (protein 10 g or more, calories under 200, sugar 5 g or less, sodium under 400 mg). It misses on fiber 3 g or more. It is ultra-processed (NOVA group 4).

Is Pure Protein Chocolate Deluxe Protein Bar keto, vegan or gluten-free?

The label says gluten-free. It is not labelled vegan or keto. Check the package for current claims and allergens.

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